Micronesian Aviation is an active flight school and an aerial sight-seeing company in the island of Guam. The company offers students and tourist the ability to pilot a plane especially on their first flight. In the spring of 2010, Micronesian-Aviation decided to build a new website with Kumidia Web Marketing. The results: more web traffic, more flight reservations, and more customers.

 

Challenges

Implementation of Language. Micronesian Aviation Systems (MAS) first began as a company that targeted mostly Japanese tourists and flight students. They needed a website that can deliver not just in Japanese but also in English, the major global language of today. With two or more languages, you can diversify and reach out to your target market, and attract more visitors.

Remote Development of the Site. Communication seemed to be a major challenge between Kumidia and MAS because our client was traditionally used to communicating face to face or via telephone (Our client being in Guam while we were in Japan). 

Solutions

Professional translation service by the Kumidia team made the implementation of language simple. In addition the CEO himself provided high quality content true to the nature of his business in aviation giving his site a personal touch from his words.

Email, email, and more email.

Not a single word was spoken through the telephone. 

Great content organization skills through the use of email on both the Kumidia team and the MAS CEO, developing a site while communicating with our client from a far remote location proved to be a fun and quick project. The main reason why MAS was built quickly was because the CEO knew his company well and gave us everything he needed! With micronesian-aviation.com, we proved to many potential clients that we can build a site even if we're not in the same country.

Impact

Higher traffic. It makes sense that a site with multiple languages attracts more visitors and we have a screen shot of Micronesian Aviation's analytics to prove this.

According to the global map, majority of the traffic originates from Japan which is the primary target and main source of revnue for Micronesian Aviation Systems. In addition, we see visits from 19 countries that include populous nations such as the US, China, Japan, Hong Kong, South Korea, Singapore, Australia, Saudi Arabia, Malaysia, Italy, and the UAE. With a consistent number of hits coming from across the globe, it is safe to say that micronesian-aviation.com has breached geographic barriers across the globe. Another example of the power of a website.

In the map of Japan, we have advertising hits all across the country from Hokkaido all the way to Okinawa. As a company being located in Guam 1500 miles away, this is considered to be a successful market penetration in Japan without the company being physically in Japan.

Lower advertising costs. It wouldn't hurt to have a small section for your business advertised in a magazine but traditional methods of advertising via brochures and magazine seem to be obsolete and expensive. With a website, micronesian-aviation.com now has an advertising source of information for its clients 24/7 around the world. Though some websites costs a fortune to achieve these results, we always take cost performance measures to keep development costs cheaper than most professional development companies.

Busier than before. A site with high traffic will get more customers... a site with no traffic gets no customers. Period.

Global awareness via a website offers many growing opportunities for a company in Guam.

Official websites are an important marketing platform for businesses such as micronesian-aviation.com because a website has the ability to advertise anywhere in the world.

In addition, with the aid of analytics, we are able to determine if the site is working well and converting traffic into profits.

Last but not least, Micronesian Aviation is one of our sites that have bilingual capability, which is targeted towards tourists, locals, and anyone who wants to learn to fly. With an incredibly flexible CEO who knows his business to the heart we were able to build his site quickly.