Case Studies Utsu Architectural Design Firm
U2sekkei.jp is an example of a website that improves access, flow of information, and effective cost solutions through Kumidia Web Marketing.
u2sekkei.jp is a website developed and designed for an architectural firm that constructs unique stylish homes in Japan. This particular web project was designed to allow user access from all types of platforms ranging from PCs, smart phones, and tablets. Development of u2sekkei.jp provided a cost effective solution for the Utsu Architectural Design Firm in which the the project was only third the price of what other web development companies offered.
The results: an average of 3000+ traffic hits each month, better user experience for the client, costs savings for IT, and a full list of clients who want to build a house!
Feel free and take a look at his analytics report from 10/3/2011 to 11/2/2011. Note that in the beginning (5/1/2011 to 5/31/2011), u2sekkei.jp site was pretty lame.
(Just click on the image for a full view.)
Challenges
Convenient access from any computer platform. New computer gadgets especially mobile devices such as the iPhone are becoming increasingly popular and changing the way we interact online. Websites, especially those created with heavy graphics will not load on iPhones and most mobile devices.
Traditional methods for web development needed to change and called for websites to be more flexible and accessible for all the latest gadgets.
Better flow of information. In the age of information people are updated to the second. u2sekkei.jp provides a system of providing his clients a way to keep updated with his progress on a daily basis.
Solutions
Better design implementations using a powerful customized framework for easy compatibility for all types of computers that include mobile systems.
Simple updating methods via blog that are quick and easy to do for interactivity with prospective clients.
Impact
Higher traffic. Unique developmental practices and habitual blog updates continue to attract a large dedicated fan base of people interested in architectural designs bringing up to more than 3000 hits a month or about a 100 prospects each day.
Better user experience. u2sekkei.jp authors do not have to deal with any technical code. All they do is write what they want and get it published for the world to see.
Lower costs. Because of effective cost performance measures taken by the Kumidia Web Marketing team, the cost for web development is just a third of what the usual web development rates are. Even better is that maintenance costs are just a fraction of the total maintenance/hosting expenses that u2sekkei.jp has to deal with.
A new standard, another example for strategic initiatives. u2sekkei.jp sets an example of how beneficial it is to have your own dedicated business site to establish authenticity and trust among clients.
Perfect timing for access to convenient applications.
Websites are now a vital part to all businesses because a website is the online front for businesses. Having one provides more information, trust, personalization, and control over brand, profits, and rights to content you write.
The CEO of u2sekkei.jp told us during our very first meeting that he tried facebook and other social networking platforms to grow his business. Although it helped a bit, not much really came out of it because he had no control over his brand that he wanted to define. He felt that everytime he used facebook, it was facebook.com that he was promoting more of and not u2sekkei.jp.
Looking to increase revenue, he hired his first web developer and lost a lot of money because the developer made static, cheesy flash based websites. Static sites are not flexible, boring, ineffective, and very expensive to redesign. Sites like these present a major problem for the CEO of Utsu Architecture who really need an informative 24/7 online presence... something u2sekkei.jp wants to control. What's worse was that he had no active web traffic and that defeated the whole purpose of having a website.
It seem that with luck and fortune, u2sekkei.jp found us through a quick google search. He looked at our portfolio, style, and inquired what we can do. When we quoted him for the specific services and applications he needed... he agreed and the rest is history.
U2sekkei.jp was an interesting web development project for Kumidia because while maintaining an informational website about his company, he wanted to integrate a blog from an old website that showed the day-to-day progress of every house his company was building. This type of transparency of information via web is quite new among many in the home-building industry in Japan and Kumidia is proud to take part of that.
In addition, Utsu Architecture knew that as he designed houses, many prospective clients want to see how he builds homes. As a good example of tranparency from business to customer, U2sekkei.jp delivers information for the owner to keep visitors up-to-date. It also seems that on the web, he became an industry expert and a thought leader specifically for home building, architecture, safety, and design for comfort through his informative blogs.
The end result you can see @ www.u2sekkei.jp, which has been able to attract 100X more visitors that his old site, while ranking pretty high among major search engines than it ever did. His decision to switch to us was a wise choice and a great investment on his part. He's one happy busy client! But never too busy to stop blogging.